Theatrical View From Seat
Our View From Seat (VFS) service is built on three primary principles:
Easy to Implement
Our system integrates with your existing ticket platform UX with a simple modal that does not disrupt your existing customer journey.
We only require a few hours to scan your venue. After that the rest of the work is completed on our side, limiting the disruption to your venue.
Risk Free Pricing
We are confident in the value our service delivers. That’s why we offer a risk-free pricing model: you only pay once the value has been demonstrably delivered.
Hands on Consultancy
We understand that every organisation is unique, with distinct needs. As a high-service consultancy, we provide bespoke solutions tailored where they are required.
Reach out to our team to book a discovery call.
Why View From Seat?
Increased Ticket Revenues
Customers can see exactly what they are buying, which removes uncertainty at the point of purchase. This increased confidence directly improves conversion rates compared to venues without View From Seat.
“Restricted view” seats are often rejected due to perception rather than reality. By showing the true extent of any restriction, VFS replaces assumption with clarity. More accurate visual information leads to higher seat utilisation and fewer abandoned purchases.
Premium seats also have a higher conversion rate as the clarity of information gives confidence on the premium view from the seat.
People buy with their eyes. Our renders are carefully art-directed to balance accuracy with excitement, helping customers feel confident and positively anticipate the live experience.
Quality Customer Experience
VFS gives customers clarity on what they are buying at the point of purchase. This greatly reduces buyer dissatisfaction and risks of refund disputes, increasing your revenue and brand value.
It is becoming common to expect a sample of your view when purchasing a ticket.
Current methods of using phone cameras are not fit for purose as they do not create a reliable source of comparative data. They also are not associated with your brand and ecosystem.
No Risk Fee Model
Flexibility
We also offer a fixed fee service where you can purchase the IP of the media we create. This will allow you to sell the VFS service to other ticket platforms and promotors selling you venue.
Fees
Implementation is free of charge. For this we ask that a contract is signed that promises you are committed to implementing our system for at least 1 year.
We charge per ticket and only on tickets purchased after a customer views a 360 seat render and completes a purchase.
This gives you:
- No upfront cost
- No fixed fees
- No risk
You only pay when the system demonstrably adds value.
For a fee breakdown for your venue please get in contact.
Implementation
Easy On Boarding Process
1.1 We begin by carrying out a LiDAR scan of your auditorium. We only need a few hours to complete this. This is to gain accurate dimensions of the auditorium.
1.2 We have a team of 3D artists that recreate a high quality digital twin of your auditorium. To do this they use any existing design information (drawings, seating plans, BIM models where available) and the LiDAR scan. This produces verified and high quality digital twin of your venue. Accuracy is guaranteed to within a few centimetres.
1.3 From this digital twin, we can accurately light the space and dress the auditorium with show scenery where required.
1.4 If your venue is pre-construction, we use the BIM information as the basis of our digital model and verify it once the venue is built.
1// Digital Twin Creation (1-2 months)
2.1 First we validate renders from each key area of the auditorium with you and the architect (if pre-construction).
2.2 Once these are signed off, we proceed to full render production.
2.3 Every seat is rendered in two formats:
- A high-quality framed render
- A 360° interactive view
2.4 Each seat is tagged with a unique ID that links directly to the existing back end of your ticketing system.
2// Rendering (1 week)
3.1 We provide you with an API call that adds a VFS window directly into your current seat-selection modal. You get a static and 360° renders for every available seat. We have designed this to integrate with existing ticketing platforms.
3.4 We fully test the integration before going live to ensure:
- Seat codes map correctly.
- Load times are best available.
- The customer experience is seamless.
3.5 Once approved, the system goes live.
3 // Integration (1 day)
Contact
If you think we may be able to add value to your organisation, we would love to discuss it further.
